At Setup, Our Mission

At Setup, our mission is to unlock the power of human connections so that marketers can truly thrive. Every year, we survey 400+ brand and agency professionals to uncover pressing challenges, identify emerging trends, and connect marketers with the right resources for success.

Why We Conduct the Survey

We believe that deepening the brand–agency relationship is essential for impactful marketing outcomes. By collecting real-world insights from both sides, we can pinpoint the gaps that hinder collaboration and help you stay ahead in a rapidly evolving industry.

What We Cover in the Survey

• Top Marketing Trends & Their Impact
• Why Clients End Agency Relationships
• How Clients Feel About Their Agency Partners
• What Clients Want from an Agency Partnership
• Types of Agencies Clients Need for Marketing Success
• Biggest Challenges Facing Marketing Agencies This Year
• How Marketers Are Using AI

Help shape next year’s brand–agency strategies by sharing your real-life challenges and successes.